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Algorithm - The formula that determines how a web page will rank in the search results pages of a search engine.
ALT text - The text that appears when you put your mouse on top of an image or a picture.
Anchor Text - Also known as Link Text, the clickable text of a hyperlink.
Below the fold - Content of a web page that is not seen by the consumer unless the consumer scrolls down.
Blind Traffic - Low quality traffic generated by misleading banners or SPAM.
Clustering - In search engine search results pages, clustering is limiting each represented website to one or two listings.
CPA - Cost Per Action.
CPC - Cost Per Click.
CPM - Cost per 1,000 impressions.
CSS - Cascading Style Sheets.
CTR - Click Through Ratio.
Doorway Page - A web page designed to draw in Internet traffic from search engines, and then direct this traffic to another website.
EPV - Earnings Per Visitor.
Filter Words - Words such as is, am, were, was, the, for, do, ETC, that search engines deem irrelevant for indexing purposes.
Hit - A single access request made to the server.
IBL - Inbound Link. A link from another site to your site.
LS - LookSmart
ODP - The Open Directory Project (http://dmoz.org/)
Outbound Link - A link from a page of your site to another site.
Page Views - The number of times distinct pages of a website are served.
PPC - Pay Per Click.
Query - The execution of a search on a search engine.
RFP - Request for Proposal.
ROI - Return ob Investment.
SE - Search engine.
SEM - Search engine marketing.
SEO - Search engine optimization.
SEP - Search engine placement.
SERP - Search Engine (Search) Results Page.
Stemming - Word variations. For example, if I entered the query "swim", a search engine that supports stemming might return results that include "swimming" or "swims".
Stop Word - A word which is ignored in a query because the word is so commonly used that it makes no contribution to relevancy. Examples are common net words such as computer and web, and general words like get, I, me, the and you.
Unique Visitor - An instance of a unique site connecting to your server.
URL - Universal Resource Locator.
USP - Unique Selling Proposition. Sometimes mistakenly
defined as Unique Selling Point. The Unique Selling Proposition
concept was first developed by Rosser Reeves of the Ted Bates Agency.
It states that in order for advertising to be effective, it must
address three elements:
SEO Ireland
The SEO term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process. We are #1 for SEO Ireland.
Search Engine Optimization From the represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you - do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business using the best Irish SEO Experts...
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